Aspiring Innkeepers Hotel Reservations Conference Schedule

2014 InnSpire Conference Schedule

Sunday, Feb. 23, 2014

12:00 p.m.

Registration Opens

3:00 p.m.

InnSpire Welcome

3:10 - 5:00 p.m.

General Session Round Table Workshops

Bigger… Better… Barter – Rebecca Lucas, International Monetary Systems (IMS Barter)

Pitfalls to Avoid/Keys to Ensure Successful B&B/Inn Sales - Johanna Welty, California Boutique Hospitality Sales

Recent Changes at Google and How They Affect Your Business – Kevin Guill, RezStream

Optimizing The Value of Your Inn – Dick Lopez & Kathryn Seo, Lodging Brokers Network

How B&Bs can get the most out of Pinterest – Jenn Wheaton, CABBI

TripAdvisor TuneUp Tips – Sue Gillingham, The Innkeeper’s Mentor

Where’s the Beef? How Not To Skimp On Crucial Website Content – Dean Disilet, buuteeq

Insights from Innkeeper Usage and Top Trends in Tech & Travel - Davasha Bacon, RezOvation by Home Away


5:00 - 7:00 p.m.

Trade Show & Opening Reception

Mon, Feb. 24, 2014


9:00 - 10:30 a.m.

Opening Keynote Speaker



Use the 'Barefoot Spirit' to Grow Your Business
Presented by Bonnie Harvey and Michael Houlihan, Founders of Barefoot Wine

A brief but entertaining history of the humble beginnings of America’s #1 wine brand and the guiding principles it used for success. How to use those principles to reduce your need for capital, find and keep the best people, attract and keep return customers, and have more fun at the same time! 

All attendees will also receive a complimentary copy of Bonnie & Michael's book The Barefoot Spirit - a New York Times and USA Today Bestseller!

10:45 a.m. - 12:00 p.m.

Concurrent Workshops

Social Media and Content Marketing Strategies
Presented by Kevin Guill, Digital Marketing Manager, RezStream 
Do you have an ongoing strategy for social media and your website's content? Is it the same today as it was a year ago? If so, you're not only behind the curve, you're about to fall off the cliff. Join Kevin Guill, RezStream’s Digital Marketing Manager, as he walks you through the ever growing and changing worlds of Social Media and Content Marketing. Learn social media tips on who to engage with and how. With the recent changes at Google, the old phrase "Content is King" just got magnified times one hundred. Learn how relevant content is going to play a HUGE factor in Google's new "Hummingbird" update. If you haven't adapted your online strategies yet, you are already falling behind. Let RezStream help educate you on your social media and content strategies for tomorrow. 

“So you think you’re covered?”
Insurance Provider & Innkeeper Panel
Is your inn covered when natural disaster strikes? This panel session including innkeepers and insurance experts will go over questions to ask and the realities of insurance coverage for inns during disasters such as forest fires or earthquakes.

Using Online Reviews for Operational Insight
Presented by Christine Yang, Sales Manager, Revinate
Online reviews and social media provide a great resource for hoteliers to use guest feedback to improve operations and measure hotel and staff performance. Learn how you can leverage online feedback to inform employee training programs, identify hot-button problems to address immediately as well as capital improvements.

12:00 p.m. - 5:00 p.m.

Trade Show Open

12:00. - 1:00 p.m.

Lunch in the Trade Show

1:30 - 2:30 p.m.

Sponsor Demos in the Trade Show

3:00 - 4:00 p.m.

Concurrent Workshops

Ask an Innkeeper
Moderated by Carol Beazley and Ann Callahan
Back by popular demand! Join this quick-fire Q&A session and you will get your questions answered. This session will be moderated by innkeepers Carol Beazley of the Beazley House Bed & Breakfast and Ann Callahan of the Hillcrest House Bed & Breakfast. Questions will be asked to the group and all responses will be no more than 20 seconds. Questions like; “Do I need to buy a commercial washer?,” “What thread count sheets does everyone use?” “How many dryers do I need for my number of rooms?” and more!

Tourism Improvement Districts: A stable funding source for DMOs
Presented by John Lambeth, President & CEO of Civitas
This session will inform attendees on the newest creative ways in which tourism improvement districts, a specialized type of Business Improvement District, are being used to benefit CVBs and other tourism related business. Historically BIDs have been public-private partnerships focused on improving commercial areas. Marking an evolution of the concept, in 1989 the first tourism improvement district was formed; the district was formed by hotels in West Hollywood to fund group marketing efforts. There are now over 100 TIDs in seven states, including 83 in California. They raise over $200 million per year. This session will include an introduction to tourism improvement districts, provide the history behind TIDs, TID case studies, and an overview of the TID formation process. Following the success of TIDs, many other business types have looked into creating similar assessment districts to fund collective marketing. Participants will learn the latest news on innovative restaurant, winery, and golf marketing districts.

4:00 - 5:00 p.m.

Raffle Drawings & Trade Show Closing

6:00 p.m.

"Dine Around Monterey" Dinner

InnSpire attendees are invited to sign up for Monday night's "Dine Around Monterey" networking dinner. Join small groups of innkeepers for an opportunity to experience the area's charm and culinary treats. Innkeepers will have the opportunity to sign up for a restaurant location in Monterey. Transportation to and from the restaurants will be provided. Everyone will pay for their own dinner. After dinner, we will meet back at the Embassy Suites for more fun, mingling, dessert and a night-cap!

8:30 p.m.

Night-Cap at the Embassy Suites Monterey Bay

Tues, Feb. 25, 2013


9:00 - 10:15 a.m.

Concurrent Workshops

Revenue Management for Small Property Owners and Managers
Presented by John Spear, General Manager of the Hotel Drisco & Vice President of Woodside Hotels
What rates should you be charging on what dates in order to maximize revenues?  The discipline of revenue management requires good historical data, educated guesses about what the demand for your rooms will be in the future and excellent tools to process that information.  This session will introduce you to the tools large hotel chains use to manage their revenues, but adapted specifically for the small property owner and manager.  We will review the use of these tools in real world situations and you will leave with a clear understanding of how to get started with professional revenue management at your property.

How to Reach Your Online Guests in 2014
Presented by Erin Hannum, Cloud Marketing Consultant,
buuteeq, inc.
Your property's first impression is no longer your front porch. When people research inns and destinations, they don't call their travel agents; they go to the web. That's why it is critical to put your best foot forward when engaging customers online. In this session we will discuss current industry trends and best practices for online marketing and how making a proper investment in digital marketing can mean more direct bookings for your property.

10:30 - 11:45 a.m.

Concurrent Workshops

Attracting and Catering to the Chinese Traveler
Presented by David Jones, Ph.D., University of San Francisco
The numbers are staggering - 100 million outbound Mainland Chinese tourist by 2015! Recently, it seems the major hotel chains in the USA are waking up to the importance of this fact having created special Chinese focused services in their gateway hotels in the USA.  So, the question is how can boutique and breakfast inns take advantage of this opportunity too?

Found Revenue Points for Innkeepers
Presented by Innkeeper Panel
Join our panel of CABBI innkeepers as we discuss found revenue points, successful creation of specials & packages, and other ways they have found extra dollars for their business.

12:00 - 1:00 p.m.

InnSpire Lunch with CABBI Update

1:15 - 2:30 p.m.

Concurrent Workshops

Legal Update for B&Bs and Small Hotels
Presented by Jim Abrams, CABBI Member Legal Advisor
Based on the questions CH&LA and CABBI receive and the legal problems some of our members have faced recently, it is clear that it is time for a legal refresher course on the “Legal Basics for B&Bs and Small Hotels” ! Join Jim Abrams, past CH&LA President and current CH&LA Legal Advisor for this one-hour legal refresher. Whether you are a B&B owner, independent hotel owner or general manager of a boutique inn, you need to be following the law in regards to refusing someone a room, asking them to leave, etc. This session will discuss the following:

  • When you can and cannot refuse to give rooms to minors or others
  • Relevant penal and anti-discrimination laws
  • Mandatory reservations policies and procedures
  • When and how you can evict someone

Optimizing Your Direct Revenue & Building Your Brand Online
Presented by Vikram Singh, Co-Founder Madbooker
Direct revenue is the cornerstone of your revenue and profitability. In this exciting session you will learn how to look beyond marketing buzzwords and address things that will help you increase your revenue and market share . Attendees will learn:

  • Building, maintaining and growing your online brand.
  • Fine tuning your website and booking process to increase direct bookings.
  • How to integrate your online marketing and revenue management strategies to achieve greater profitability.


2:45 p.m.

InnSpire Conference Committee Wrap-up Meeting

InnSpire schedule subject to change.

2019 Sponsors




Lodging Brokers Network


RezStream Hospitality Solutions




Calvista Insurance



Heartland Payment Systems




BDK America