Aspiring Innkeepers Hotel Reservations Conference Schedule

InnSpire Conference & Marketplace Schedule

Schedule subject to change.

Sun, Jan. 21, 2018

11:00 a.m. - 7:00 p.m.    Registration Open

11:30 a.m. - 3:30p.m.     Pre-Conference Workshop - CABBI Member Exclusive

Direct Bookings Workshop
Presented by CABBI & Lisa Kolb, Acorn Internet Services, Inc.
In today's world of ever growing OTA commissions and Pay-to-Play fees, Innkeepers are looking for new and better ways to grow their Direct Bookings. Understanding what Direct Booking you are already cultivating, and knowing where those Direct Bookings are coming from, is the first step in creating a plan to grow this part of your business.
Join us for a hands-on workshop where we will begin by presenting you with your Inn's Direct Booking traffic reports, including the last place a guest was before they came to your website and booked a room, and also all the places a guest may have stopped along the way when making that Direct Booking.

4:00 - 5:30 p.m.       Opening General Session

Headshot-Micah-Solomon-webThe Heart of Hospitality: How to Amp Up Your Service Level at All Levels of Your Organization
Presented by Micah Solomon, President and CEO, Four Aces Inc.
Based on Micah Solomon’s writings for Forbes Media and his groundbreaking hospitality industry book The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets. How to create an exceptional atmosphere of hospitality and customer service that is attuned to both the timeless and current needs of travelers and guests. Features Micah Solomon's own insights as well as wisdom and innovative insights from a wide variety of luminaries and innovators in the industry, including great independent hotel, inn, and restaurant operators who collaborated with Micah on the book.

5:30 - 7:30 p.m.         InnSpire Conference & Marketplace Opening Reception


Mon, Jan. 22, 2018 

8:00 -10:30 a.m.            Breakfast & Roundtable General Session

Roundtable Details coming soon!

10:30 - 11:00 a.m.          Coffee Break

11:00 a.m. – Noon         Concurrent Workshops

Millennials as Customers: Serving–And Profiting From–The Largest Generation In History
Presented by Micah Solomon, President and CEO, Four Aces Inc. [Customer Service / Marketing Path]
The millennial generation of customers (born 1980-2000) is even larger than the baby boom generation, and will soon represent the largest buying power in the marketplace of any generation in history. Are you ready to serve them, profit from them, and keep them coming back? Micah’s renowned research and writing on the subject for enliven this unique presentation.

Blogging 101 -5 Things You Need to Know to Make Blogging Worth Your Time
Presented by Matt Bare, Q4 Launch [Marketing Path]

  • What is a blog post and what's the point?
  • How to make sure people read your blog post
  • How to get them from reading your blog post to making a reservation at your Inn
  • What to write about?
  • How often to post and how much to write?

The Guest Room Reawakened: How a Small Investment Can Make a Big Impact
Innkeeper Panel [Customer Service Path]
Does your inn appeal to the changing tastes of today's travelers? Are you doing what you can to maximize guest comfort and improve occupancy? Join our panelists as we discuss how a small investment can go a long way in updating your guest rooms and common areas.

12:00 - 1:30 p.m.             Lunch in the Marketplace

1:30- 4:00 p.m.               Marketplace Shopping Time

4:00 - 5:00 p.m.             Concurrent Workshops


Essential Property Reports You Can’t Live Without
Presented by Jeff Hebrink, RezStream [Operations Path]
Reports are an invaluable tool within your PMS and understanding the data they present can have huge impacts on your property’s performance and growth. Through reports, you can better understand your property’s financials, daily operations, progress, and generate forecasts. Join Jeff Hebrink as he shares everything you need to know about reporting so you can return to your inn and find relevant insights in important reports and take immediate action.

Partnering with Bloggers and Media Influencers
Panel of Experts [Marketing Path]
A panel of media experts and innkeepers share their tips, tricks and lessons learned. Learn to verify, quantify, and prioritize all your media inquiries and how to work with bloggers and navigate social media.  Discover why not all media outlets, while legitimate, may be right for you and that not all travel writers/photographers/bloggers are created equal. Led by now innkeeper Nathan DePetris of Quiet Creek Inn with almost a decade of media experience as an award-winning photo journalist and a current board member of the North American Travel Journalists' Association (NATJA).

6:30 p.m.                               InnSpire “Winter Wonderland” Dinner 



Tues, Jan. 23, 2018 

7:45 - 8:45 a.m.                  Breakfast with CABBI & CH&LA Update and National Update from Chip Rogers, President & CEO of AAHOA

9:00- 10:00 a.m.               Concurrent Workshops


Revenue Management: Is it Only for Large B&Bs and Hotels?
Presented by John Spear, Hotel Drisco [Operations Path]
What rates should you be charging on what dates in order to maximize revenue?  The discipline of revenue management requires good historical data, educated guesses about what the demand for your rooms will be in the future, and excellent tools to process that information.  This session will introduce you to the tools large hotel chains use to manage their revenues, but adapted specifically for the small property owner and manager.  Be ready to get started with professional revenue management at your property. 

Guest Communications Before, During, and After to Improve Guest Experience
Presented by E Scot Fuller-Beatty, ThinkReservations [Customer Service Path]
The guest communication landscape has changed. In today's age, there are many more options than just greeting guests at the door on the day of check-in with a friendly "good morning" and a hearty breakfast the next day. Technology has enabled us to communicate with guests using newer mediums and in ways that feel personal to the guest, but in many cases are actually automated by software. Come learn as E Scot Fuller-Beatty, Owner of The Chadwick Bed & Breakfast in Portland, Maine and Sr. Account Manager at ThinkReservations teaches step-by-step how you can start to implement the tools that will help your customers find you and keep coming back for more!

10:15 - 11:15 a.m.                       Concurrent Workshops


Weddings/Events Part 1 – How to make your Inn a Destination for Small Weddings, Elopements, Bridal Showers, and More!
Innkeeper Panel [Marketing Path]
Discover how to get your inn’s name out there as a destination for weddings, elopements and other events. What vendors and websites are worth signing up for? How do you work with local vendors to drive referrals to your property? Join our panel of innkeepers and event coordinators as we cover the basics of getting the most of wedding related events at your inn.

How to Get the Most out of Your Google Analytics
Presented by Lisa Kolb, Acorn Internet Services & Matt Moore of Venice Beach Suites [Operations Path]
Join Lisa Kolb of Acorn Internet Solutions and Matt Moore of Venice Beach Suites on a join session about getting the most out of your Google Analytics.  Matt is an innkeeper and an avid analytics user.  Join him as he shares how he uses Analytics to better his inn and business. Lisa Kolb will join the session to help answer questions and discuss common Analytics mistakes innkeepers make, such as:  Is Analytics installed right on their website?  Do they have the latest version of Google Analytics?  Is it connected properly to their Reservation system?  Does their reservation system support it?  And more!

11:30 a.m. - 12:30 p.m.                  Concurrent Workshops

 Bed and Breakfasts in The Digital Age:  Are OTA's a Good Fit For My Inn?
Panel of Experts [Operations Path]
Personalization.  Customization.  Control.  For innkeepers across the country, these are themes which are critical to the success of a partnership with a bed and breakfast and an online reservations platform.  In today's world of travel, more and more guests are relying on time efficient, reservations systems to book their hospitality.  So how do you capitalize on this trend?  In this educational, interactive session, you will have an opportunity to strategize with industry experts and determine if online travel agents will work for you to secure more bookings.

Weddings/Events Part 2 – Creating Enticing Packages for Weddings & Events 
Innkeeper Panel [Marketing Path]
You know you want to attract events to your inn, and you know where to market, but do you know how to create an enticing package? Do you know what brides are looking for? Do you know what your competitors offer? Join us as we discuss ways to “wow” your parties and create packages to win their business.

12:30- 2:15p.m.                           Lunch & Closing General Session


Tracking Trends in the Ever-Changing Landscape
of B&B Travel!

Presented & Sponsored by & RezOvation

We will share detailed information dissecting's quarterly traveler trends surveys. conducts quarterly surveys of thousands of B&B goers so as to better learn how we, as an industry, can always stay ahead of and surpass traveler expectations. In our surveys, we monitor many things including online booking habits, triggers that get folks to book, etc., but in particular, trends among those folks who specifically love staying at B&Bs. Additionally, we have partnered with Phocuswright to create the first in-depth B&B Traveler and Owner study.  This will include data from this as well as alternative lodging studies and more!  In our Traveler Trends presentation, we'll dig deeper into some of the trends we're seeing, and share with your various ways in which you can capitalize on the ever-emerging trends of today's traveler.

2:30 - 3:30 p.m.                 InnSpire Conference Committee Wrap-Up Meeting



Schedule subject to change.

2019 Sponsors




Lodging Brokers Network


RezStream Hospitality Solutions




Calvista Insurance


Heartland Payment Systems




BDK America