Aspiring Innkeepers Hotel Reservations Conference Schedule

2015 InnSpire Conference Schedule

Sunday, Feb. 8, 2015

12:00 p.m. Registration Opens

4:00 p.m. InnSpire Welcome

4:00 - 5:00 p.m.

General Session

Travelers' Changing Habits - How to Keep Up and Get Ahead!
Presented by Brian Bayea, TripAdvisor
Welcome to 2015, a whole new world.  Many travel companies out there are all about building community, centralizing resources, and -- through technology -- creating a collective intelligence that is deeper, stronger, and ultimately much more powerful than any one person could summon by themselves.  In this presentation, Mr. Payea will discuss what influences travel decisions for today's consumers, and the importance of creating a personalized experience for each one.  He'll also talk about mobile and the noteworthy ways that travelers are increasingly researching, buying, and experiencing travel through these devices. He'll share what TripAdvisor has learned, what we see as important in the next phase of online travel, and what we think hospitality businesses will need to do to thrive and make sure they're around for the long run.

5:00 - 7:00 p.m. Trade Show & Opening Reception

Mon, Feb. 9, 2015

8:30 - 10:30 a.m. Roundtable Sessions & Continental Breakfast
This year's roundtables will help us kick off the conference. Roundtable topics will include Google+ for B&Bs, Optimizing Online Directory Listings, Bed Bugs, Inn Sales, B&B Traveler Trends, and much more!

10:30 - 11:00 a.m. Coffee Break

11:00 a.m. - 12:00 p.m. Concurrent Sessions

Social Media Basics
Presented by Raj Patel, Founder & CEO,
Join Raj Patel from for a look at social media basics and how to effectively use social media in the lodging industry as a promotional tool.

Advanced Social Media Best Practices
Presented by Stephanie Johnson, Digital Marketing Social Media Specialist, RezStream
You know the basics now dive deeper into the world of social media, discover what works and what doesn't, and be ready for a list of to-dos when you get back to your inn.

12:00 - 4:00 p.m.
Trade Show Open

12:00 - 1:00 p.m. Lunch in the Trade Show

3:30 p.m. Raffle Drawings & Trade Show Closing

4:00 - 5:00 p.m. Concurrent Workshops

Why Inn of all Sizes Need a PMS Reservation System and How to Choose the Right One
Presented by Marc Kassouf, Owner, Quiet Creek Inn
Participants will learn the basics of a property management system, from reservations to reporting and other functionality. We will review why having this essential system is critical to all properties, even small ones that traditionally have shied away from investing in systems. The workshop will cover PMS system functionality, assist participants in how to choose the right system for them (balancing ease of use and functionality options), as well as a brief overview of the most common inn and B&B systems out there.

P&Ls from A to Z: Analyzing Expenses, Revenues, Profit and Loss
Presented by John Spear, Hotel Drisco, & Sue Gillingham, Hotel Marisol & The Innkeeper's Mentor
Many innkeepers focus on the twin metrics of rate and occupancy, but understanding your Profit and Loss Statement (P&L) is also an essential part of running a successful business.  In this session, representatives from several different types of lodging establishments (from small inns to larger boutique properties) will review accounting terminology specific to the lodging industry and suggest techniques for analyzing your P&L that will help you budget more accurately, control expenses better and increase your profits.  We'll help you spot trends and discover trouble spots.  This session has been designed with non-financial professionals in mind, so no prior accounting knowledge is required.

6:30 p.m.

InnSpire Hollywood Dinner
Join us at the beautiful Wedgewood Banquet Center at Foxtail Golf Club for a Hollywood-themed night of wine, food, networking and fun! The event is within walking distance from the hotel and promises to be a night to remember. You are in for a night of entertainment and surprises; including seeing who will win the sought after CABBI Cups in a variety of categories. There will be a music, dancing and commemorative photos to take home.  Dinner is an additional cost of $60 per person.

Tues, Feb. 10, 2015

8:30 -9:30 a.m. Breakfast & CABBI Update

9:45 - 10:45 a.m. Concurrent Workshops

2015 Employment Law Update
Presented by Jeff Thurrell, Attorney at Law, Fisher & Phillips LLP
Join CABBI for an update on employment law for 2015. Learn what has changed in the last year and what new requirements there are for B&Bs, inns, boutique hotels, and their employees.

What Google Wants: Mobile, Desktop and More!
Presented by Lisa Kolb, President and Co-Founder, Acorn Internet Services Inc.
With releases such Panda, Penguin and Pigeon, everyone is asking: what's next? What matters to Google now? We will be covering the most prominent topics, testing tools and guidelines on Google's radar at the time of the session. The complexity of today's Website Design goes beyond just the visual appeal of your Website. The underlying code must meet Google's guidelines but at the same time provide a highly effective experience for both Mobile and Desktop users.

11:00 a.m. - 12:00 p.m.
Concurrent Workshops 

Getting Your Share of the $100+ Billion Spent by Chinese Traveling Abroad
Presented by Evan Saunders, CEO of Attract China
According to Attract China, more than 3 million Chinese travelers will visit the United States in 2015, spending more than $15 billion for the year. By 2018, it's estimated that that the Chinese traveler will be the number one overseas visitor to the U.S., overtaking Brazil, Germany, Japan and the United Kingdom due in large part to an ease in visa restrictions. This session will review real-life practices businesses are utilizing to successfully – and sometimes not so successfully – engage and drive business from independent Chinese travelers: your repeat customers. Learn about the most cost-effective approaches to engaging the independent Chinese tourism market, while understanding more about this valuable traveler.

Is Your Inn Ready if Disaster Strikes?
Presented by Karen Lynch, Inn on Randolph
The Napa Valley earthquake this past fall, and the California forest fires of last year should serve as a reminder to all innkeepers that your inn, your employees and your guests must be prepared in case of disaster.  Join Karen Lynch, owner of the Inn on Randolph in Napa, a trained member of the Community Emergency Response Team (CERT), and someone who experienced the most recent quake first hand as she helps prepare you for potential catastrophes.  Learn how to assess your property for readiness, create a disaster plan for your inn and staff, choose the necessary supplies you'll need immediately after and in the days following, and formulate a public relations plan for your inn in case of a disaster!

12:00 - 1:30 p.m. InnSpire Lunch & General Session

"What I learned from Hotel Impossible"
Join the innkeepers from Purple Orchid Inn and The Holbrook Hotel as they discuss their experience on the Travel Channel's Hotel Impossible and the take-aways that helped their inns succeed.

1:30 - 2:30 p.m. Concurrent Workshops

Revenue Management for Small Property Owners and Managers
Presented by John Spear, General Manager of the Hotel Drisco & Vice President of Woodside Hotels
What rates should you be charging on what dates in order to maximize revenues?  The discipline of revenue management requires good historical data, educated guesses about what the demand for your rooms will be in the future and excellent tools to process that information.  This session will introduce you to the tools large hotel chains use to manage their revenues, but adapted specifically for the small property owner and manager.  We will review the use of these tools in real world situations and you will leave with a clear understanding of how to get started with professional revenue management at your property.

What does it take to run an Inn?  A Technology Perspective
Presented by Dan Lynch, Inn on Randolph
In this session Dan Lynch, co-owner of the Inn on Randolph in Napa will cover the full range of technologies he uses to run a modern day Inn. This is an objective, vendor neutral analysis that starts with a functional framework built upon the processes an innkeeper has to manage. This framework allows us to overlay the technologies that are available, understand how they connect to each other (or don't), and assess the gaps and potential trade-offs of one option vs. another.  With this knowledge you will then have a better way to evaluate how the various products meet your requirements.  Dan has recently retired from Chevron where he did this kind of work on a Fortune 10 scale.  He has successfully applied this experience to the Inn on Randolph and would like to share it with his fellow CABBI members.

3:00 p.m. InnSpire Conference Committee Wrap-up Meeting

Schedule subject to change.

2019 Sponsors




Lodging Brokers Network


RezStream Hospitality Solutions




Calvista Insurance



Heartland Payment Systems




BDK America