Aspiring Innkeepers Hotel Reservations Conference Schedule

Innkeeping as a Profession Schedule

Below is the 2016 schedule - check back for the 2017 workshop schedule.

Saturday, January 30

8:00 - 8:30 am

Registration & Breakfast 

8:30 - 9:15 am

Introduction and Welcome
Facilitator Bruce Abney, El Morocco Inn & Spa
Quick update on current trends, what the market looks like and review of the syllabus. Introductions of attendees, their vision for a B&B and what they hope to get out of the class.

9:15 - 10:30 am

What You Need to Know to Find the Right Inn
Presented by Dick Lopez, CHB and Kathryn Seo, Lodging Brokers Network, Inc.
Acquiring your inn starts with a search to identify the right match for you. A professional lodging broker will explain how to approach the purchase decision and the steps of the transaction. Learn about market valuation, financing and operation of inns that will provide valuable insights into this process. Using examples of actual sales, you will learn how inns are valued as businesses and how to prepare a thorough pre-opening and post-opening marketing plan. 

10:30 - 10:45 am


10:45 - 11:30 am

Money & Financing 
Presented by Dick Lopez, CHB and Kathryn Seo, Lodging Brokers Network, Inc.
Financing the inn of your dreams is quite the challenge. You have gone through the process of finding a viable inn and now all you need is the money! Financing options are varied: conventional bank financing, SBA financing and seller financing. Learn what is required of you and the property you are planning to purchase. (Including terminology, standard industry percentages, etc.)

11:30 am – 12:15 pm

The Business Plan
Presented by Marc Kassouf, Quiet Creek Inn
Discussion of doing market research, finding your unique selling proposition, analyzing competitors and defining your brand. Interactive session.

12:15 – 1:15 pm 

Lunch with Saturday Speakers


1:30 – 2:15 pm

The How-To of Hiring
Presented by Karen Lynch, Inn on Randolph
What you need to know and do before, during and after you hire your first employee.


2:15 – 3:15 pm 

Determining Rates
Presented by John Spear, Hotel Drisco
What rates should you be charging on what dates? Join veteran hotelier John Spear as he discusses the basic principles behind setting your hotels rates to maximize revenues and the factors to consider.

3:15 – 3:30 pm



3:30 – 5:00 pm

The Reality of Being An Innkeeper
Innkeeper Panel
A panel of innkeepers will discuss operating choices: solo, spouse, partner, investor, management company or friend. What are the emotional demands of innkeeping? What does it take to be a good innkeeper? How will being an innkeeper affect your lifestyle? This is your chance to ask the people who have first-hand experience. 

5:15 pm 

Informal Networking

Sunday, January 31

8:00 – 8:30 am 


8:30 - 9:30 am 

Getting your Inn Up and Running (And Keeping it Running)
Presented by Stephanie McCaffrey, McCaffrey House Bed & Breakfast 
What does it take to get organized? Take a look at what it takes to get your inn up and running, the forms, the time and the tasks. Included in this session are the items to budget for, what a day in the life of an innkeeper looks like, and samples of the fun amenities innkeepers provide guests.

9:30 – 10:15 am

Building a Working Model - What Type of Inn Works for You
Presented by Tim Piper, Inn Partners
What type of breakfast do you want to serve? What are you plans for social hour? What extra services to you plan to offer? Are you going to be pet friendly? Do you plan on hiring housekeepers and other staff?

10:15-10:30 am


10:30 – 11:15 am

Providing the Ultimate Guest Experience 
Presented by Bruce Abney, El Morocco Inn & Spa, & Karen Lynch, Inn on Randolph
Your guests walk in the door and you have just moments to win them over. Learn how to turn them into lifelong fans from that first impression until the moment they leave your inn. Karen and Bruce are seasoned innkeepers with properties at the opposite ends of the state. Over the years, they’ve mastered the art of anticipating needs and always leaving guests wanting to come back for more. Here’s the secret: the trick is in the small touches. Come find out just what those details are!

11:15 am – 12:15 pm

Inn Systems Overview – The Basics and The Novel
Presented by Marc Kassouf, Quiet Creek Inn
Buying or converting a new inn often entails budgeting for real estate, furnishings, fixtures and equipment, F&B design, spa design, and interior design. But when was the last time an aspiring innkeeper (or veteran hotelier for that matter) thought about budgeting and choosing system? Why would we avoid or ignore a part of our business that could potentially make or break our business? Find out what you need to know about property management and reservation systems from a former software and business consultant turned Innkeeper.

12:15 – 1:00 pm

Lunch and Networking with Sunday Speakers 

1:10 - 2:10 pm

Marketing Your Bed & Breakfast Inn
Presented by Tim Piper, Inn Partners
How can you drive guests to your door through effective marketing? How do you choose an internet marketing partner? What percent of your operating expenses should be spent on marketing and how do you allocate those funds? 

2:10 – 2:20 pm


2:20 – 3:00 pm

Lessons Learned from Successful Inns
Veteran Innkeeper Panel
A panel of veteran innkeepers will share with you the biggest lesion they learned when they were first starting out in the world of innkeeping. Join our innkeepers for a final round of Q&A to answer any final burning questions about the world of innkeeping. 

3:00 – 3:30 pm

IAP Wrap-up
Facilitator Bruce Abney, El Morocco Inn & Spa

4:00 pm

InnSpire 2015 Opening Session

5:30 –7:30 pm

InnSpire Conference & Trade ShowSM & Opening Reception 
Be our guests, meet CABBI innkeepers and shop with over 30 vendors at the InnSpire Opening Reception where wine and appetizers will be served! 

 Schedule subject to change.

2019 Sponsors




Lodging Brokers Network


RezStream Hospitality Solutions




Calvista Insurance


Heartland Payment Systems




BDK America