The 2010 Innkeeping As a Profession (IAP) workshop is being held January 30-31, 2010 at the Meritage Resort & Spa in Napa, California.
Click Here to view the brochure for IAP 2010.
Schedule of Events for Innkeeping As a Profession
This is a sample of a past Innkeeping As a Profession (IAP) workshop schedule. The 2010 IAP workshop schedule is coming soon.
Schedule is subject to change
Saturday, January 31, 2009
| 8:00 - 9:00am | Registration - Continental Breakfast |
| 9:00 - 9:05 am | Introduction and Welcome Facilitator Bill Bullard, Bullard Partners, Inc. |
| 9:05 - 10:15am | What You Need to Know to Find the Right Inn |
| Acquiring your inn starts with a search to identify the right match for you. A professional lodging broker will explain how to approach the purchase decision and the steps of the transaction. Learn about market valuation, financing and operation of inns that will provide valuable insights into this process. Using examples of actual sales, you will learn how inns are valued as businesses and how to prepare a thorough pre-opening and post-opening marketing plan. Dick Lopez, CHB, Lodging Property Brokers Inc. |
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| 10:15 - 10:30am | Break |
| 10:30 - 11:45am | Money & Financing |
| Financing the inn of your dreams is quite the challenge. You have gone through the process of finding a viable inn and now all you need is the money! Financing options are varied: conventional bank financing, SBA financing and seller financing. Learn what is required of you and the property you are planning to purchase. Pat Bransford, All Commercial Mortgage Duke Barnes, Sonoma Bank |
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| 11:45am - 1:00pm | Lunch with Saturday Speakers |
| 1:00 - 2:45pm | The Reality of Being an Innkeeper |
| A panel of innkeepers will discuss operating choices: solo, spouse, partner, investor or friend. What are the emotional demands? What does it take to be a good innkeeper? What is it like to work with your spouse/partner 24 hours a day, seven days a week? How will being an innkeeper affect your lifestyle? This is your chance to ask the people who have first-hand experience. Jane Bertorelli, Union Street Inn, Solo Operation Dawn Dull, Happy Landing Inn, Partner Operation Melanie Gideon, Captain's Inn at Moss Landing, Couple Operation |
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| 2:45 - 3:00pm | Break |
| 3:00 - 5:00pm | Running Your Inn |
| What does it take to get organized? Innkeeper Stephanie McCaffrey, McCaffrey House Inn located in Twain Harte, will begin by sharing her secrets on what supplies and services you will need to prepare for opening day. Then, with all that in place, she will discuss what it takes to run your inn. Learn about scheduling staff, staying legal (food codes, ABC license, liability issues, etc.), menu planning, forms and procedures, and more! Stephanie McCaffrey, McCaffrey House Bed & Breakfast |
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| 5:00 - 6:00pm | Reception with Speakers and Innkeepers |
Sunday, February 1, 2009
| 8:00 - 8:15am | Continental Breakfast |
| 8:15 - 9:15am | Marketing Your Bed & Breakfast Inn |
| How do you go about determining your marketing strategy? What makes a property unique? How does online marketing differ from traditional marketing? How important is rate strategy, print advertising, media, seasonal packages and promotions? How do you determine your return on investment? There will be plenty of time to ask pertinent questions! Bill Bullard, Bullard & Partners Inc. |
|
| 9:15 - 9:30am | Break |
| 9:30 - 10:45am | Internet Marketing Secrets in a Nutshell |
| So now you need to set up a website? A good website is a must learn secret to your immediate success! This fun and informative session is an overview of how to use the Internet to properly market your new B&B. You'll learn how to avoid the costly, time wasting mistakes made by innkeepers over the years and how to do it right the first time! Online marketing, website development and search engine optimization will be covered as well as samples of effective website design to drawing tons of potential guests to your website. Scott Crumpton, White Stone Marketing |
|
| 10:45 - 11:00am | Break |
| 11:00 – 11:30am | Veteran Innkeepers Answer Your Toughest Questions Stephanie McCaffrey, McCaffrey House Bed & Breakfast Rick Anderson, Casa Tropicana Beachfron Inn Lani Eklund, Inn at Locke House Ann Callahan, Hillcrest House Bed & Breakfast |
| 11:30am - 12:45pm | Lunch and Networking with Sunday Speakers |
| 12:45 – 1:00pm | Break |
| 1:00 – 3:00pm | Round Table Discussions |
| The following round table topics will be held in an intimate group setting: - Working wtih a Bed & Breakfast Agent What you need to ask the agent you choose to work with and what you shoudl tell the agendt you select about yourself. Buying an inn that meets your criteria is key to your success and that opportunity will come from informatin from informed sources. Dick Lopez, Lodging Property Brokers Inc. - Concierge Services: Providing the Ultimate Experience You interact with your guest at least 14 times, both indirectly and directly. Give them what they need from the very first touch and deliver the most incredible experience through anticipating the guests' needs before they do. Bill Bullard, Bullard Partners Inc. - Inn Branding and Market Positioning You're more than a place to sleep. In this session, we explore brand clarity and the five core components of successful inns and their brands: Authenticity, Signature Items, Legacy, You, and Your Promise. The guest experience your create through your brand is at the heart of how all successful inns position themselves in the marketplace. Peter S. Sherman & Rick Wolf, The B&B Team |
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| 3:00pm - Until game ends |
InnSpire 2009 Innkeepers Super Bowl Party & Trade Show Reception |
| Meet CABBI innkeepers and shop with over 40 vendors at the InnSpire Opening Reception and Super Bowl Party. Come watch the big game, while meeting vendors in the industry and snacking on delicious party food! The party will continue until the game is over. |